Brand Identity

Created a new digital expression for the H&M brand together with the H&M Identity team and Open Studio. My responsibility includes, visual update of the ecommerce website, new design for the H&M Member section, digital implementation of new brand colours, and develop multi-lingual digital typographic guidelines.

Furthermore, I participated in the design process of brand new typefaces for H&M, H&M Sans and H&M Serif, to be used both digitally, print, Store and Out Of Home (OOH) together with H&M Identity team, Open Studio agency and typeface company Monotype.

Graphic design, Art Direction, Concept Design, Type design, Workshops, Presentation, QA, Sketch app, Illustrator, Photoshop, InDesign